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The First National Bank of River Falls Bank Mission

The Values Of Our Bank

In 1904 the Smith Family had a vision to create a community bank that focused on the very people that make up this great community. Over 100 years later, First National Bank of River Falls continues to be locally owned and operated while proudly serving Western Wisconsin.

Take a journey through time by exploring our historical timeline. You'll uncover interesting facts and archival images of the bank and our local area. Reminisce about the days of yore... learn more about the foundation and history of our local communities.

First National Bank of
River Falls Mission Statement

To be a top performing independent community bank that strives to exceed customer, shareholder, and employee expectations with integrity and commitment.

A Message from the President

Welcome to the website of the First National Bank of River Falls! As President and CEO, I am honored to showcase what our community bank is all about.

Since our charter in 1904, we have embraced our responsibility to care for our customers, employees, and communities. This commitment sets us apart from other financial institutions. For example, in 2023, we made financial contributions to over 100 local fundraisers and organizations, and our employees volunteered 3,203 hours for numerous worthy causes. Additionally, proceeds from our 14th annual FNBRF 5K event were used to purchase 430 pairs of shoes and socks for needy children in River Falls and Prescott.

Supporting a community bank means supporting your local community. By choosing First National Bank of River Falls, you are contributing to the growth and well-being of our local area. We are deeply grateful for your support and commitment to our community's prosperity.

We understand that your time is valuable. That's why we've created multiple platforms to help you stay connected with First National. Besides our website and online banking channel, you can reach us through our social media channels. Visit any of our locations in River Falls and Prescott, and we can show you how to bank with us anytime, anywhere.

First National continues to be a locally owned and operated bank, guided by an engaged Board of Directors. Our Board Chair, Sandra Smith Wurm, leads our strong team of prominent community business and civic leaders.

Finally, I want to express my gratitude to our outstanding team of employees. Their creativity, work ethic, and commitment to excellence make us one of the top community banks in the country. We will continue striving to provide the highest level of customer service that you expect from the First National Bank of River Falls.

On behalf of our staff and Board of Directors, thank you for your business and for being part of the First National family. Please feel free to stop by or contact us with any questions you may have. Thank you for supporting your local community by banking with us.

Jeffrey J. Johnson
President & Chief Executive Officer

The History Behind First National Bank of River Falls

Our History

Online Banking login

The First National Bank of River Falls Bank Mission

The Values Of Our Bank

First National Bank of River Falls Mission Statement

A Message from the President

The History Behind First National Bank of River Falls

First National Bank of
River Falls Mission Statement